Hello,
I’m the strategy leader transforming human truth into belief for the world’s most iconic brands.
Humanity is the most powerful force in strategy.
It always has been. And always will be. At its best, strategy is the craft of finding a human truth and turning it into a belief that ignites insight a brand, inside an organization and inside the people it seres. That’s the work I care about. It’s what I’ve spent more than 15 years doing. Today, that has become my mission: To reconnect brands, leaders and the next generation of strategists to real life. That’s where meaningful ideas, enduring brands and lasting change has always begun. And always will.
Human Work
Selected work, traced back to the human truth each one started from.
Let’s Build Belief Together.
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I Transform.
I partner with brands and leaders to find what’s true about a business, then shape it into something people believe in.
Brand Strategy and Positioning
Consumer Research
Leadership Advisory
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I Teach.
I help the next generation of strategists sharpen their human instincts so they think more curiously and courageously.
Strategy Workshops
Guest Lectures (classrooms, strategy teams, etc.)
Mentorship
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I Think.
I lead the conversation on humanity’s place in strategy, sharing ideas that move strategists and leaders forward.
Essays
Keynotes + Panels
The Table, a quarterly gathering for strategists.